This is my anthem: I heart JCrew. And...I think they heart me too. Otherwise how would they be able to anticipate my every whim, my every desire? Do they know that I practically pummel the mail man and raid the counter each visit to check for a new catalog? Although a bold statement--I also think they need me in their marketing department! Okay, so it's more of a plea than an actual statement. I think they have done a near seamless job in terms of the consistency across their main platforms, including: catalog, web and in-store presence.
It's all about the customer experience and they know how to inspire. Who isn't happy to be a part of the tight little JCrew community?!? We've got our student discount cards in-hand (15% off-check), our additional 30% off sales online (check), JCrew weddings...I loved my dress and bridesmaid dresses, but I do want a redo with JCrew. Crewcuts...those tiny wellies...No-I am not thinking about kids, I am wondering if they have them in my size! Oh, wait, they do! And now the First Lady has their back, what else could this "higher-end fashion" house want?
It's all about the cafe capris, tissue tees and satin blazers paired with chunky jewelry--the bigger, the better. I love their buttery leather purses, metallic gladiators and perfect beach coverlets. Are you with me yet? You will be.
